Mumbai, 24 February 2026: Jio Financial Services Limited (JIOFIN) is the demerged financial services arm of Reliance Industries. The company operates as an NBFC (Non-Banking Financial Company) and is active in areas like digital lending, insurance broking, payments, leasing, and asset management. Leveraging Reliance’s vast customer base (Jio users) and digital ecosystem, the company is playing a key role in India’s fintech revolution. Listed on stock exchanges on 21 August 2023, the company’s market cap is currently around 1.63 lakh crore rupees.
Share price of Jio Financial Services on 24 February 2026 (on NSE and BSE)
On 24 February 2026, after the market opened in the morning, the company’s share was trading around ₹255.85 on the NSE (data until 11:47 AM IST).
- Change: -₹1.95 (-0.76%)
- Open: ₹257.20
- High: ₹257.20
- Low: ₹254.90
- Previous close (23 February): ₹257.80
- Volume: Around 5.1 million shares (NSE)
A similar trend was seen on the BSE as well. As per the closing on 23 February, BSE was at ₹257.80 and a slight downward trend was seen on 24 February. The 52-week high was ₹338.60 (August 2025) and the low was ₹198.65 (March 2025). The PE ratio is currently 100+ (ranging from 102 to 235 according to various sources), indicating a high valuation.
- Impact of government policies on Geo Financial Services’ products and services
- The main products and services of Jio Financial Services are as follows:
Landing:
Digital loans, BNPL, personal loans by Jio Finance Ltd (NBFC).
Insurance Broking:
Life, Health and General Insurance through Jio Insurance Broking Ltd.
Payments:
Jio Payment Solutions Ltd (with RBI’s online payment aggregator licence) – UPI, payment gateway, POS, JioPay Business.
Leasing and others:
Device as a Service, Jio Payments Bank (77% stake), Jio BlackRock JV (asset management).
Positive impact of government and RBI policies:
- In February 2026, the RBI reinstated Default Loss Guarantees (DLG). By lifting the restrictions from May 2025, NBFCs were allowed to get DLG approval in fintech partnerships. This will be a big boost for Jio’s lending business – provisioning will decrease, credit costs will drop, and loan disbursal will increase.
- The RBI’s NBFC Amendment Directions 2026 (effective from April 2026) have given some relaxations for scale-based regulation, classification changes and branch opening for certain categories. Compliance will be easier for small NBFCs, while big players like Jio will get good support for a digital focus.
- Digital India, UPI promotion and the payment aggregator licence (which Jio Payment Solutions got from October 2024) have really boosted the payments business. The company processes 1.8 million UPI transactions (April 2024).
- IRDAI’s digital distribution policies have given a boost to the broking business in the insurance sector.
Overall, the central government’s fintech and digital inclusion policies (Digital India, UPI, ONDC) are working in Jio’s favour. However, strict customer protection, data privacy (DPDP Act) and lending regulations could increase compliance costs. These policies help the company scale with Jio’s Reliance ecosystem.
Market experts and brokerage firms’ share price target for 2026
According to market experts and brokerages (Trendline, Investing.com, AlphaSpread, etc.):
- Average 12-month target: ₹311 to ₹333 (some reports higher at ₹361).
- Clear target for 2026: ₹290 to ₹340 (according to sources like Orunodoi).
- Consensus: BUY (from 2-3 analysts). Upside 20-29% (from current ₹255-258).
Key points from the experts:
Reliance-BlackRock JV, 43%+ YoY profit growth (FY25), digital scale and fintech growth. However, the current high PE and low ROE (2.22%) are advised to watch out for. Some brokerages (Kotak, ICICI) recommend for SIP, while some indicate a possibility of a 16% drop in the short term.
Return given to investors by Jio Financial Services shares
- After listing (from 21 August 2023): roughly flat to mildly positive returns over about 2.5 years (approximately 5-15% in total, depending on exact figures).
- In the past year: +9.62% to +12.85% (February 2025 to 2026).
- In 6 months: -20.27% to -21.48% (due to the current decline).
- In 52 weeks: up 29.78% from the 52-week low, but down 23.86% from the 52-week high.
Investors have felt some volatility – it went up to ₹338 in 2025, but it’s now in consolidation. Those who have held on long-term can expect good returns thanks to Reliance’s backing.
Should I buy, sell or hold Jio Financial Services shares?
Recommendation: HOLD for long-term investors or BUY on dips. Short-term traders should stay cautious.
Reason for buying:
- Benefit of Reliance’s 47%+ promoter stake and Jio’s 45 crore+ users.
- Rapidly scaling in lending, payments and asset management.
- RBI policies are favourable, optimistic target of ₹370-620 for 2026-30.
- The fintech growth story is strong.
Reason for selling/holding:
- Extremely high valuation (PE 100+), low ROE and ROCE.
- Current slump (-20% in 6 months) and market volatility.
- Competition (Airtel Money NBFC, other fintech).
If you are investing for 3-5 years and believe in Reliance’s digital finance vision, then hold/accumulate at the current level or on dips. For short-term targets, wait for around ₹300+. Always make decisions based on your own risk appetite and fundamentals. Consult a SEBI-registered advisor.
Conclusion:
Jio Financial Services is a promising company in India’s fintech sector. Government policies and digital trends support it, but high valuation and earnings scaling are key challenges. The share around ₹255-258 on 24th February 2026 could be attractive in the long term. Check the latest quarterly results and market trends before investing.
(This information is based on publicly available data. There are risks in the stock market. This article is for informational purposes only, not investment advice.)
